Search Engine Maintenance

A growing percentage of our ongoing maintenance contracts with clients revolves around improving the rankings on search engines such as Google, Yahoo!, and MSN.

This requires a knowledge of the search algorithms (mathematical rules used in determining relevancy), and how each engine is modifying their algorithm to further enhance what they each individually see as the best way to search the web index.

We constantly test the latest rumors on rank improvement. We engage constant "risk tests" on our own site. We maintain close contact with the major sources of intelligence in the field. And we remain students of SEO; not experts.

Marketing Your Site

With thousands of new web pages going up every day, the task of getting your web site noticed has become increasingly difficult. Add to that, the great amount of site owners that will do anything to get you to visit their site, which has increased the difficulty of http://www.e-webdesigners.com/news/articles/web_design_terms/index.htmlsearch_engine_ranking.html">searchers delivering correct response to queries.

Searchers are constantly changing their algorithms to counter this problem, which makes getting your site on the top 3 pages an ongoing project. Yet the trend seems to be to under fund web site promotion which results in the site owner complaining of too few visitors and therefore a low ROI. Since the Internet is a new marketing tool, we like to compare it to something more familiar, print advertising.

Most successful businesses have a marketing campaign revolving around print advertising. Consider your web site as an ad for a moment. With a print ad, there are two major concerns, producing an ad that will deliver the correct response and getting the ad in front of your targeted audience. Both items have their budgets. Generally, production costs average only 20% of the total budget on an ad campaign. The rest of the budget is consumed by placement costs.

Pricing

Now let us consider how your web site fits in. There are two major concerns of a web site, producing a site that delivers the correct content and getting that web site in front of your targeted audience. Sound familiar? Therefore, should we not consider investing a proper amount of money into getting your site the attention it needs? This may involve budgets for getting your site good ranking on the searchers, banner advertisements and other promotional tools. Let's face it, a great site without viewers is a poor investment.