Identify Content and Functional Requirements
Use the list of goals, the needs of your audience, and your competitive analysis - all of which you've already collected - to start two new lists: one of content elements and one of the functional requirements for the site
Types of content may include static, dynamic, functional and transactional.
Logon pages, signup pages, and other pages involving forms or transactions should be included on your list of functional requirements
Ranking importance is a good idea
You know have a “Master” Content Inventory List. Review your competition again if need be, to see the list is complete.